Have you heard about the business owner who knew that half of his advertising is working, but wasn’t sure which half.
According to Paul Adams of AMG! (Adams Marketing Group), this situation reflects the plight of many medium size organisations that may not have the time or skills to become proficient at marketing.
In response, Paul has announced a first for the region by running a practical and easy-to-understand one-day seminar titled “Marketing Masterclass”. The seminar will provide business owners with easy-to-apply tools designed to plan, attract and keep customers.
Topics include: developing customer research insights, creating a point of difference, branding, budgets, and applying these within a responsive and innovative marketing plan. Seminar attendees will be provided with tried and trusted templates for application to their own situation.
The presenters will include several leading local marketers, such as Kylie Jones, Marketing Services Manager at TAFE; Mike Cusato, owner of the Growers’ Market; and Paul Gillespie from the Business Tree, who will present their success stories, providing valuable insights to seminar attendees. The first 50 to register will receive a copy of Secrets of Marketing Experts Exposed, valued at $29.95.
“It’s clear that, in today’s tough economic environment, business owners want improved responses from their marketing, yet this is becoming more challenging as the media landscape changes. However, with simple planning and a little creative flair, increased customer loyalty is achievable for every business,” Paul said.
“As marketing is a key success factor for all industries, the content and tools will be relevant to business owners from any sector, who want to improve their competitiveness.”
The seminar will run on Wednesday, September 26, from 8.45am to 3pm at the Glasshouse. Contact AMG! 0419 422 325 or 6584 6175 or via the contact page at www.adamsmarketing.com.au for more information.
