Local butcher Shaun Ratko of Lighthouse Meat and Poultry is using technology in a novel way to unlock the secrets of the best chefs in the world, with quick response (QR) barcodes.
The concept was brought to his attention by new resident and sales and marketing guru Phil Callinan, who suggested to his local butcher it would be a great way to enhance a shoppers’ experience.
And it has been a hit.
“QR codes are fairly new and you can do so much with them,” Shaun said.
“For example, you can download a quick cooking lesson with Marco Pierre White, the chef who trained Gordon Ramsey, and learn how to cook the absolute perfect pepper steak.”
Customers simply download a free QR reader app to their smartphone, scan the QR code on display in the shop, press through to the link and that’s it.
You’re then able to watch the video, full screen on your phone, to get some great cooking techniques and ideas from the most influential chef of our time.
Shaun will be changing the featured chef regularly and the recipes they’ll be demonstrating.
Come and try it out for yourself at the Lighthouse Shopping Village and share the downloads with your friends.
