Home masters are new on the block

Masters Home Improvement will make its grand entrance next month. 69062  Picture: DAMJAN JANEVSKIMasters Home Improvement will make its grand entrance next month. 69062 Picture: DAMJAN JANEVSKI

By Charlene Gatt
THE finishing touches are being put to Australia’s first Masters Home Improvement store, which will open next month in the heart of Braybrook.
It will feature more than 35,000 products including all the usual hardware, renovation and DIY stock, but also a range of whitegoods, including washing machines, dryers and televisions.
The store will also have its very own McDonalds, which will offer a full menu range, McCafe, dining room and children’s playground.
“We’re excited to be able to provide our customers with the complete package destination – a unique shopping experience and a convenient dining opportunity under one roof,” Masters CEO Don Stallings said.
“We believe our customers will be genuinely excited not just by what we offer, which includes products never available in Australia before, but by our level of service and value.”
The new Masters store is also complemented by a new adjoining Boat, Camping and Fishing (BCF) store.
Around 150 staff have received a full run-down on product knowledge, customer service and in-store equipment ahead of the opening.
“It’s important that we’ve got our offer, and we believe it’s what the customers want,” area manager John Berreen said.
Mr Berreen said many residents and potential customers had come to the site in recent weeks to find out when it would open.
The store is part of a five-year plan between grocery giant Woolworths and US-based partner Lowes to barge in on Bunnings’ territory to open 150 home improvement stores across Australia.
A number of additional stores across Victoria and Queensland are expected to open before Christmas.
Mr Berreen said the Braybrook store would be the first to open, because it was the first site to be completed.
Masters’ maiden store is less than two kilometers away from a Bunnings store on the corner of Ballarat and McIntyre roads.

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