PORT Macquarie-Hastings Council has launched a road safety campaign to encourage motorists and cyclists to Share the Road and reduce the risk of accidents.
The key principles of the campaign in the lead-up to Ironman, when local roads become increasingly more populated by cyclists and runners, are for all road users to share and be aware.
According to Port Macquarie-Hastings Mayor Peter Besseling, the campaign supports the local road safety strategy which involves consultation with community groups and road users to develop education messages that are relevant to local conditions.
“This simple campaign reminds all road users that drivers and cyclists must take joint responsibility to make cycling safer. It is as easy as remembering the four Cs – Care, Courtesy, Co-operation and Common Sense,” Mayor Besseling said.
The campaign coincides with the Ironman Australia Triathlon, one of the busiest times for cyclists on local roads.
The message of the campaign, shared in print and radio advertisements as well as posters and online, is clear and provides people with simple tips to avoid crash situations whether they are cycling or driving.
Jointly sponsored by the Roads and Maritime Service and council, the campaign reinforces that cyclists are legitimate road users who have an equal right to be on the road and motorists have a major role in making cycling enjoyable for recreation and commuting.
For more information and tips on sharing the road, see council’s website www.pmhc.nsw.gov.au/sharetheroad
