Simon Garlick
THE Western Bulldogs have launched a new membership campaign, centred around a short film about “the West and its team”.
Last Thursday, the ‘Western Front’ movie was launched at the Sun Theatre in Yarraville.
The film featured shots of Footscray, the Maribyrnong municipality and the West’s icons – such as Scienceworks and Werribee Open range Zoo – interspersed with images of the Western Bulldogs training.
The film’s soundtrack was by Mark Seymour and its narration was done by Luke Darcy.
The AFL team’s chief executive, Simon Garlick, said ‘Western Front’ captured the essence of the Bulldogs while also celebrating the changing face of the West.
“As we head into next year we are calling on all of our members and fans to be a part of the Western Front as we strive to ‘Win the West’ and tackle our competitors head on,” he said.
“This campaign also unapologetically places a stake in the ground and sends a strong message to our competitors that the West of Melbourne is Bulldog territory.
He said the Western Bulldogs have put in place a five year plan, aimed at capitalising on the massive growth taking place in the West, with 20,000 new residents expected to move into the area, every 12 months for the next two decades.
“As a wave of growth rolls across Melbourne’s West our ambition is to ride it and in the process become a financially independent and on-field powerhouse that is respected by our stakeholders, our partners, and of course, our competitors,” Mr Garlick said.
